A partner at Andreessen Horowitz reveals some of the secrets behind its big strategy to take crypto mainstream

• Andreessen Horowitz is doubling down on crypto startups with a dedicated $2.2 billion fund.
• A partner, Arianna Simpson, tells Insider why the firm is betting big on crypto game platforms.
• The firm employs some unique strategies to build and gain trust in the crypto community.

Arianna Simpson, a general partner at Andreessen Horowitz, spends her days scouring the crypto corners of the web, immersing herself in channels on Discord and seeing what projects are gaining momentum on Twitter.

It’s how Simpson and the legendary venture capital firm are getting a leg up on its grand strategy to take crypto mainstream.

“We think it’s very important for us to be active members of these communities,” Simpson said.